GAP UK + Sky = ?

In fierce competition with over 170 other charities, GAP UK has been selected as charity partner for Sky television. From the press release:

"The three-year partnership aims to raise over £1 million and to use Sky's resources and experience to help Global Action Plan reach out across the UK and Ireland, so that they can inspire Sky customers and staff, as well as the wider community to make positive changes in their daily lives to address climate change"."Global Action Plan was chosen/.../ following consultation with Sky's staff and customers as well as a Panel made up of members of the Executive Team and independent advisors."
For the full press release, see GAP UK's web site.

To view the GAP UK video that helped the jury decide, take a look here. Great British humour!