Global Action Plan International

From the latest newsletter from The natural Step USa:

THE LINK BETWEEN TRUST AND SUSTAINABILITY

Results of a recent survey of 283 Swedish Corporate Social Responsibility (CSR) professionals indicate that many companies are focusing on sustainability primarily as a way to gain trust within the marketplace and secondly to ‘future-proof’ their businesses. While not explicitly stated, the creation and maintenance of trust between people, businesses, governments and society at large, can be one of the most beneficial and important side effects of creating strategic plans for sustainability.