The Garrison Institute in the USA hosted a symposium in March to explore the potential of behaviour change as a tool to reach climate goals. Global Action Plan founder David Gershon - whose latest book can be ordered from our site - was one of the keynote speakers. From the symposium report:
"Research shows that people are more motivated to take voluntary action on climate change when they know they aren’t alone and that their action is part of cumulative effort that really can make a difference. How big a difference? A joint study by the Garrison Institute and NRDC shows that if every American did a few simple things – for example turning lights off, keeping tires inflated, making modest changes in diet – this could reduce greenhouse gas emissions by a gigaton, equal to the total GHG output of Germany."
The full symposium report is available here. (pdf, 926K)