What We DoThe Centre for a New American Dream sparked a new and unprecedented national conversation on materialism, living in balance and the hidden costs of a high-consumption society with its founding. The organisation focuses on the intersections between consumption, environmental degradation and quality of life, which has made New Dream truly unique among environmental and social justice organisations. While American-style consumerism and the drive to achieve the “American Dream” are largely to blame for normalising high-consumption lifestyles, the name “New Dream” reflects the need to help individuals and communities around the world to reduce consumerism and materialism.
Members Since1997
Member TypeMember organisation
Our MissionNew Dream empowers individuals, communities and organisations to transform the ways they consume to improve well-being for people and the planet. New Dream places its efforts in creating a society that pursues not just “more,” but more of what matters.
Areas of WorkFocuses on the intersections between consumption, environmental degradation and quality of life. Offers a wide range of resources, including “step-by-step” guides, videos, webinars, blog posts.
Collaboration OpportunitiesNew Dream has a wide variety of ways for people and organisations to get involved. It encourages individuals to sign up to the organisation and participate in its projects. New Dream is also open to partnerships with other organisations working in the field and is willing to collaborate on projects.
Project HighlightsSoKind Registry – a customizable gift registry, which prioritises connection over consumption. SoKind is a registry and wishlist service that encourages the giving of homemade gifts, charitable donations, secondhand goods, experiences, time, day-of-event help and more.

Kids and Commercialism – practical tips for creating non-commercial environments and experiences for children, helping individuals make lasting change in the lives of the kids they care about. The idea is to let children be children, not just consumers.

Simplify the Holidays – creating meaningful gift ideas to use in place of purchasing new items. Our holidays should be about more than just the things we buy.

Community in Action Challenge – a series of challenges that anyone can choose from to create change in their own local communities. The challenges aim to create a strong foundation for lasting change to the national attitude toward consumption and the environment.
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Contact[email protected]